Search Engine Academy Metro Detroit Michigan Live Hands-on Workshop Agenda

SEA Workshops 3 Day Boot-Camp Blitz Search Engine Marketing and Optimization Training Agenda

Day One: Search Engine Academy 3 Day Boot-Camp Blitz Workshop for Search Engine Marketing and Optimization Training

Focus: A Solid Foundation in Search Engine Marketing

Registration and Continental Breakfast

Welcome and Introduction of Participants

• Discover our 6-step system for acquiring top search engine rankings in the major search engines.  Stop the stress and get results.

• Demonstrate steps 1-6 and cover topics to gain maximum impact

• Wordtracker, the most powerful keyword research tool

• Hands on Assignment

• Examples of what content works best

• How to gain maximum advantage from your web copy

• Create content for your web in a step by step format

• Quickly learn how to optimize your web pages without fooling around with code for hours

• Class practice

• Hands-on Assignment

• Learn how to improve our click through ratios with unique and dramatic techniques

• Learn what search engines and directories are the most important

• Discover the most effective way to get your web pages indexed

• Advantages of PPC, Paid Inclusion and find out the disadvantages

• Learn the best way to submit you pages to the search engines

• What you need to know about Directories

• What is working now for your link reputation

• Learn how to build legitimate link popularity that is 100% white hat

• Answer questions from Day 1

End of Day One:

Day Two: Search Engine Academy 3 Day Boot-Camp Blitz Workshop for Search Engine Marketing and Optimization Training

• Stay out of trouble with the Engines - UPDATED SESSION
• What is “spam,” and why it’s so important to follow all the engines guidelines.
• Building Link Popularity
• Learn all about off-page factors.
• Taking Advantage of Internal Linking
• Discover how important your linking structure is.
• Amazing Things Called Blogs! - UPDATED SESSION
• Learn why every Web site needs a Blog.
• WEB SITE REVIEWS
• Each and every attendee gets their Web site reviewed by our team of experts along with a group brainstorming which will give you many new ideas for visibility and exposure
• Latent Semantic Indexing (LSI)
• Major Search Engines
• Find out what the search engines are looking for.
• Competitive Intelligence - NEW SESSION
• Personalization of Search - NEW SESSION
• Learn how the engines are mixing things up a bit.
• Gain Exposure from Google, Yahoo! and Others in Just 24 to 48 Hours.

5:00 P.M. End of Day #2

• Missing Element of SEO - Creativity
• Explore the Art of SEO
• Class Creativity Session
• Article Marketing - UPDATED SESSION
• Find out how you can open up additional windows of traffic to your site
• Social Media Marketing - UPDATED SESSION
• What’s all the new hype about?
• User Generated Copy
• Discover some ways you can get your users to contribute to your Web site
• Class Brainstorming Session
• Workaround Strategies
• PPC – Pay Per Click Advertising
• Let’s take a closer look into PPC Marketing
• Professional SEO’s

SEO Certification Final Exam
Certification Awards

End of 3-Day SEA Boot-Camp Blitz Workshop

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